Hedgestone playbook · Built for Instagram

How to buy
a car wash.

From an operator who owns four — and has sold over a hundred. Where to find them, how to read the numbers, how to structure the deal, how to get seller financing without a bank.

01 · The three types of wash

The wash you buy is the margin you get.

Before location, before price, before financing — what kind of wash is it? Because the type decides your payroll, and payroll is everything.

The car wash business is the payroll business. If you can eliminate bodies at the car wash, that's straight profit into your pocket.
From the Hedgestone podcast · Mike Steinberg

There are three models that actually trade. Full-service mechanical hand wash — premium pricing, customers stay in the lounge, but every car needs hands on it, and the payroll lands around 45% of revenue. Full-service tunnel — machinery does most of the work, two or three guys finish each car, payroll runs 35–40%. Express exterior — customers vacuum themselves, two employees on shift, payroll 15–20%.

Mechanical
~45%
payroll as % of revenue
Full-service tunnel
35–40%
payroll as % of revenue
Express exterior
15–20%
payroll as % of revenue

The big private-equity money is buying express. Not because express washes are nicer — because the math is better. You're paying multiples on cash flow, and cash flow is what's left after payroll. The Northeast still skews full-service because the legacy is there and the customers expect it; that creates the opportunity to either buy a wash that converts well, or to buy and operate one as is and trade the labor headache for higher ticket.

Operator note: well water beats municipal every time. Your soap, recovery system, and electric all live downstream of your water source. If a wash doesn't have a well and the geology allows it, drilling one is one of the highest-ROI capex decisions you can make in year two.
02 · Where to find them

Walk in. Don't lead with buying.

Owners do not list. They get approached. The brokers who win are the ones who knock first and pitch second.

You're not going there to buy the car wash. You're going there to see if the owner wants to expand. If you go in trying to sell the car wash, he's going to shut you down immediately.
Mike on the cold-walk-in script

Pull every wash within a 30-mile radius off Google Maps. Drive each one. Note who's busy on a Friday afternoon, who has a beat-up sign, who's running an old tunnel. Walk in dressed up, hand the manager your card, and ask for the owner. When you get him, don't pitch a buy — pitch expansion. "I have other locations in your area. If you ever think about expanding, give me a call." Half the owners who actually want to sell will tell you on the spot.

There are four channels worth running in parallel — and a handful more if those run dry. In rough order of speed:

What never to do: never tell the employees the wash is for sale. The owner will never speak to you again. Manager-level only — and only after you have rapport.
Full-service car wash exterior — blue building, line of cars
A full-service tunnel wash · Long Island, NY · Hedgestone-operated
03 · Location is math, not vibes

Speed limit, traffic count, and a light.

The three numbers that decide whether a wash works — before you read a single P&L.

If you're going 60 miles per hour down a road, it's gonna be hard to stop at a car wash. 35–40 mile per hour roads with about 30 to 40,000 vehicles per day — that's a very good statistic.
Mike on traffic-count math

Three numbers, in this order. Speed limit: 35–40 mph is the sweet spot. Above that, drivers can't make the turn-in decision fast enough. Traffic count: 30,000–40,000 vehicles per day. You can pull this off your state DOT in 10 minutes. Conversion: roughly 1% of cars passing convert on a busy day. So 30,000 cars × 1% = 300 washes × $30 ticket = a $9,000 day. That's the unit economic.

Speed limit
35–40
mph (the turn-in window)
Traffic count
30–40K
vehicles per day
Conversion
~1%
of cars passing on a busy day

The fourth number is not a number — it's a corner at a light. When a driver is stopped at a red, they see your wash. They've been trained to see it. A corner-at-a-light parcel commands a premium for a reason that isn't on any spreadsheet — it's behavioral. If you're choosing between two washes at the same multiple, the corner-at-a-light is always the buy.

04 · The POS can't lie. Sellers can.

Always pull twelve months of raw POS data.

Books and bank deposits get massaged. The eye in the tunnel doesn't.

The POS system can't lie. There's an eye in the tunnel when a car goes through, there's no way of deleting that. So if someone tried to void the numbers, you can easily tell.
Mike on the only number you can trust

There are five or six car wash POS systems that actually trade — DRB, ICS, Sonny's, WashTec, ICR. All of them have a tunnel sensor that counts every car independent of the cashier. The car count from the POS is the ground truth. Books-and-records won't match — this is a cash-heavy industry and 99 out of 100 sellers run some piece of it personally. That's not the issue. The issue is whether the gross sales the seller is claiming are within striking distance of what the POS says happened.

Once you have the gross, back into payroll. Count guys on a Friday. Count guys on a Tuesday. Multiply by minimum wage and the hours they work. Add 15% for workers' comp on top. That number — not the seller's payroll claim — is your real labor line.

And remember: there are about 300 business days in a year. When it rains, the wash closes. Holidays close it too. So a "we do $9K days" claim has to be averaged across roughly 300 days to get to annual gross. If a seller is annualizing off 365, his number is 22% inflated before you even start.

05 · Utility lines lie

Pull two years of actual bills.

A real-world car wash we worked: gas was understated by 120%. Water by 50%. The "net income" dropped a full margin point once we ran the actual numbers.

A 2025 Brooklyn wash we ran due diligence on listed gas at $4,500/yr in the seller's pitch. The actual 24 months of utility bills came back at $10,000–$11,000/yr — Northeast winters heat the building and the water heaters work overtime. Water and sewer was listed at $7,800; actual was $11,000–$13,000. Net income fell from a published $292K to $278K once we reconciled. That's a full margin point and it changes the multiple you should pay.

Rule of thumb: if any utility line in the seller's package is materially below your benchmark, ask for the underlying account login or 24 months of statements. If you don't get them, walk. There is always another wash.
06 · How car washes are valued

Four to six times EBITDA.

The two-times-revenue rule died ten years ago. Here's the modern math, and the rent trap that makes a great-looking multiple worse than a bad one.

The valuations go based on a four to six time EBITDA. So if a business was making $500,000 a year, true cash flow, it would be worth anywhere from 2 to 3 million.
Mike on the modern multiple

EBITDA is earnings before interest, taxes, depreciation, and amortization — net cash flow before financing. Full-service washes trade at 4–6×. Modernized tunnels (newer equipment, membership program, clean P&L) push to . Express in the right market can clear that. The number you pay isn't the listed multiple — it's whatever multiple survives after you normalize the rent and the labor.

The rent trap, in one example.

A wash lists at $1.21M annual sales with $372K SDE — that's "11.0× as-is" if you read the rosy version. But the seller is the landlord and is paying himself zero rent in the P&L. Add fair-market rent of $90K/yr back in, and SDE drops to $282K. Now the same asking price is 8.4× on a normalized owner-operator basis.

An 11× wash that's actually 8× is fine. An 8× wash that's actually 5× is a steal. A 5× wash that's actually 9× because the seller hides rent in the cap table is the deal that bankrupts you. Always normalize to fair-market rent before you compare anything.

07 · How to structure the deal

Asset, not stock. Working-capital peg. Indemnity escrow.

The boring structural decisions that decide whether a clean P&L is also a clean transfer.

Asset purchase, not stock. Buy the wash, the equipment, the customer list, the brand. Don't buy the legal entity — you'll inherit every undisclosed lawsuit, tax lien, and employment claim. Asset deals also let you re-elect on depreciation, which materially helps year-one taxes.

Real estate: separate, parallel. If the seller owns the dirt, do two transactions side-by-side — the operating asset deal and the real-estate purchase or new ground lease. Don't blend the prices. Don't agree to a single number until both halves are negotiated independently. If you can't buy the real estate, lock a long lease (10+ years, two 5-year options) with capped escalators before you close on the business.

Working-capital peg. Set a target net working capital at close (inventory, receivables, deposits, prepaids). Anything above the peg, you pay extra; anything below, the seller credits you. Without a peg, sellers strip the wash of supplies and chemicals the day before close.

Indemnity escrow. Hold back 10% of the purchase price for 12–18 months against undisclosed liabilities, tax true-ups, environmental issues. On a wash, environmental matters — separators, recovery systems, soil contamination. Do not skip the escrow.

08 · Seller financing — the conversation that gets it

Fifty percent down. Seven to ten years.

Seller paper is normal in this industry. Banks don't love car washes — but the seller does, because the seller built it.

This is such a cash-heavy business, it's very hard to finance these transactions. So we go through a seller financing — 50% down, 50% over seven to ten years. That's really the term for car washes.
Mike on the standard term

Why sellers say yes: capital-gains spread plus interest income. A seller who takes all cash gets taxed at one bracket; a seller who takes installments spreads the gain across the term and earns 7–10% on the note in the meantime. For a 65-year-old owner who needs retirement income, that's a feature, not a bug.

How to ask: not on the first call. Build rapport across two or three meetings. When you're ready, frame it as solving the seller's problem — "if we structure with seller financing, you're getting your asking price, you're getting installment tax treatment, you're earning 8% on the note, and we're keeping the wash in operator hands you trust." Then propose a term sheet, not a verbal.

What to push for:

One more move: if the seller wants more cash up front than you have, layer SBA on top of the seller note. Many SBA lenders will fund 50% on the wash if the seller takes 30% as a subordinated note and you bring 20% equity. That's how a $2M wash gets done with $400K in your pocket.
09 · The equipment-for-equity move

Tunnel manufacturers will trade equipment for equity.

Not for everyone. But it exists, and it's how some of the best modernizations get financed.

If you're buying a tired full-service wash and converting it to express, the largest line item in your conversion budget is the new tunnel — typically $400K–$700K depending on length and packages. A growing pattern: tunnel manufacturers will contribute the equipment as equity into the deal in exchange for a minority stake.

Real example we've underwritten: a $5.5M acquisition with a tunnel manufacturer contributing $550K of equipment for 10% equity. Day-one underwritten value at the post-conversion run rate: $10M. The manufacturer wins on installed-base growth and an exit multiple they couldn't get otherwise. The buyer wins on a conversion they couldn't otherwise afford. Both sides agree on a 36-month exit valuation anchor: greater of (a) underwritten value, (b) third-party offer, or (c) 7× trailing-twelve EBITDA.

It's not a fit for every operator — you're taking on a partner with governance rights — but if you're a first-time buyer trying to do a modernization deal, it's worth knowing the shape of the structure before you walk into the conversation.

10 · Memberships are the moat

Recurring revenue re-rates the multiple.

A wash with a real membership program is not the same asset class as a wash without one — even at the same revenue.

Unlimited monthly plans plus pay-per-wash hybrid is the modern revenue model. Why it matters at exit: a wash doing $1.5M in transactional revenue trades at 4–6× EBITDA. A wash doing $1.5M with 60% of revenue under unlimited memberships trades at 6–7×. Same revenue, different multiple, because the buyer is buying contracted MRR with predictable churn — that's a different risk profile.

If you're buying a wash with no membership program, that's not a negative — that's an upside lever. Year-one playbook: install a membership program, target 30% of car count on unlimited within 18 months, exit at the re-rated multiple in year three to five.

11 · The P&L a real wash should show you

If a seller's P&L doesn't break out these eighteen lines — push back.

This is the same intake form we fill out on every car wash listing we represent. Three of the lines below are the ones first-time buyers always miss.

Download the official intake form
Hedgestone Car Wash Business Data Sheet
01
Gross Revenue
Top-line, sourced from the POS — not the bank deposits, not the sales tax filings. The POS is the only number that can't be voided. Cross-check against bank deposits and sales tax. Variance over 5% means you ask why.
02
Rent / Tax / CAM
Always normalize to fair-market rent. If the seller owns the dirt and lists rent at $0, your real EBITDA is materially lower than the seller is showing.
03
Utilities
Gas, electric, water, sewer, trash. Pull 24 months of bills. Northeast washes spike Nov–Mar — annualize seasonally, not naively.
04
Soap & Other Detergent
tell
Why this is its own line: chemistry usage is a proxy for actual car count. If the seller is claiming 300 washes a day but soap usage looks like 200 a day, the gross is overstated.
05
Supplies & Equipment
Towels, brushes, shop supplies, vacuum bags, small parts. Should be roughly 2–4% of revenue on a tunnel, higher on full-service.
06
Repairs & Maintenance
Belts, chains, electrical, plumbing, soft-serve mitter swaps. A wash with old equipment will run 4–6% of revenue here. A wash claiming under 2% is either deferring maintenance or hiding it.
07
Customer Repairs
missed
The line first-time buyers forget exists. When the tunnel scratches a car, you pay for the body shop. Every wash has this expense. If a seller's P&L shows zero — either he's a lucky operator or he pays it personally and it's hiding off-books. Either way, ask.
08
Car Count
Sourced from the POS tunnel sensor. Compare daily, weekly, monthly. Look for unexplained dips that align with broken equipment, weather, or competitive openings down the road.
09
Employee Payroll
Base wages, before WC and disability. Verify by counting guys on a Friday and a Tuesday and back-solving against minimum wage and hours.
10
Payroll incl. WC & Disability
hidden
Workers' comp on a car wash is materially higher than retail. Slip-and-falls are a regular occurrence on a wet tunnel floor. If a seller's payroll line doesn't include WC, add 12–18% to his number.
11
Mechanic Payroll + Medical
Most washes don't have a dedicated mechanic. The ones that do pay them more, including medical. If the wash has 2025-vintage equipment and no mechanic line, ask who fixes the chain when it breaks at 9am on a Saturday.
12
Store Products
Air fresheners, microfiber towels, retail. Usually a small line, but a busy retail counter is also a margin-rich one — worth understanding.
13
Auto Parts
Distinct from R&M — these are the pump rebuilds, motor replacements, conveyor segments. Lumpy by nature. Look at three years, not one.
14
Insurance
General liability, property, garage-keepers, business interruption. Garage-keepers is the one most often missing — that's the policy that pays when your tunnel scratches a car.
15
Security
Cameras, alarm monitoring, occasional guard service. Often blended into "miscellaneous" — ask the seller to break it out.
16
Sales / County / Misc Taxes
Sales tax should net out (collected and remitted), but personal property tax, county business tax, and franchise tax all hit the P&L. Pull the most recent state and county filings.
17
POS Type & Details
DRB, ICS, Sonny's, WashTec, ICR. Get the model and the export login. A read-only login during DD lets you pull the data yourself instead of trusting the seller's screenshots.
18
Lease Details
Term, escalators, options, percentage rent, CAM, who pays what. The lease is your single biggest non-operational risk after acquisition. Read it. Have your lawyer read it.
If a seller's P&L blends two or more of these lines, that's the conversation. Not "deal-breaker." Conversation. Walk through each one, get the underlying number, run your own normalization. Most sellers will give you the data — they're just used to a higher-trust process. The ones who refuse have something to hide.
Modernized car wash exterior — white facade, busy lot
A modernized full-service wash · The kind that re-rates at exit
12 · The due diligence list

After the P&L, nine more things to verify.

Operational and structural items that don't show up in the financials but decide whether the wash transfers cleanly.

13 · What a real walkthrough looks like

Arrive early. Count cars for an hour.

One Friday afternoon, two hours, no spreadsheet.

You arrive at 11am on a Friday. You park across the street and you count every car that turns in for one full hour. You note how long each car spends in the tunnel and how many guys are working. You note whether the membership scanner is being used or whether everyone is paying retail.

At 12, you walk in and ask the manager for the owner. While you wait, you walk the tunnel — look at the chain, the mitters, the dryers, the floor, the recovery pit. You look at the customer area — is it clean, is the membership signage visible, is there a self-pay kiosk that works?

When the owner shows up, you don't pitch a buy. You ask "how's business?" and you let him talk for ten minutes. Then you ask if he's ever thought about expanding — or, if the read is right, about stepping back. You hand him your card. You leave.

That visit told you more than any financial statement will. Whether the financials match what you saw is the next conversation.

14 · If you want to buy a wash — or partner with me

Leave your info. I'll reach out personally.

No pitch funnel, no automation, no scheduler links. I read every submission myself. If you have a wash in mind, expect a reply within 24 hours.

I want to

Got it.

I'll be in touch personally. If you said you have a wash in mind, expect a reply within 24 hours. — Michael

Or, easier ways to reach me
I've sold over a hundred car washes in the last four years and I run four of my own. The playbook above is what I tell every buyer on the first call. If you're looking at a specific wash and the numbers don't feel right — bring it up. The conversation is free, and it's faster than learning the lesson the other way.